Empirical SellingSM
managed sales acceleration solutions predictably produce breakthrough SMB
sales results

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A COMPREHENSIVE SOLUTION FOR APPLICATION OF Empirical SellingSM SALES ACCELERATION METHODS IN YOUR ENVIRONMENT

Based on benchmark and best practices data from some of the best SMB sales operations on the planet, Massini Group sales acceleration professionals use highly evolved methods to develop a mathematical model of your current sales workflow and performance, and to isolate and map out its strengths and weaknesses.

Massini Group will supply your team with a prioritized list of sales acceleration opportunities to drive breakthrough sales results. Each item on the list will have a quantified expectation relative to the improvement in sales performance.

Working from your list of sales acceleration opportunities, Massini Group will bolt-on to your team and bring with us the skills, techniques and technology needed to methodically implement each opportunity in turn within the context of statistically structured iterative sales acceleration cycles.

As this process proceeds forward you will have precise visibility into the inner workings of your evolving SMB sales capabilities.

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STAND UP A BEST PRACTICES SALES WORKFLOW IN LESS THAN A MONTH WITH OUR CLOUD-BASED Empirical SellingSM SALES ACCELERATION PLATFORM

One of the most common reasons for SMB sales performance not meeting its full potential is an outdated or ill-fitting platform primarily designed for the middle or large market sales force.

Unfortunately, it is difficult for SMB sales executives to make the argument for an SMB specific sales workflow platform without quantified proof of the benefit of doing so.

The Empirical SellingSM sales acceleration platform can get you to a best practices SMB sales workflow in a few weeks and produce both breakthrough results and all of the data needed to make the case for special support for your SMB sales effort going forward.

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LEVERAGE OUR YEARS OF RESEARCH AND UTILIZE Empirical SellingSM LEADING INDICATOR METRICS TO ACT WITH CONFIDENCE

Massini Group’s years of research has established verifiable causality between specific metrics and the sales workflow components that drive them.

Massini Group’s sales acceleration professionals will teach your sales leaders to use leading indicator metrics in real time to make decisions and take actions that get more sales from every agent, every dial and every lead – every day.

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EQUIP YOUR SALES LEADERSHIP WITH Empirical SellingSM SALES OPERATIONS SUPPORT TO DRIVE THE INTANGIBLES IN THE SMB SALES PROCESS

SMB selling is made up of an almost incomprehensible number of individual actions and moving parts.

Massini Group’s sales acceleration professionals combine a data driven, fact based approach to clearing the hurdles that may be holding back individual agents, team leaders or entire sales floors.

We will bring to your team the skills, tools and experience developed from working with some the best SMB sales operations on the planet and over 60 outsourced telesales vendors worldwide.

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BUILD A BEST IN CLASS SMB SALES WORKFLOW WITH Empirical SellingSM WORKFLOW CONSULTING SERVICES

SMB sales forces thrive in environments in which wasted time, extraneous motion and unnecessary work is minimized.

Via a combination of data support, platform functionality, skills development and workflow optimization, Massini Group’s sales acceleration professionals will help your sales teams build and execute a sales workflow that will produce breakthrough results and provide you with insights that you can use to get better every month.

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PROJECT BEST PRACTICES SMB SALES WORKFLOW REQUIREMENTS AND SPECIFICATIONS WITH Empirical SellingSM PLATFORM CONSULTING SERVICES

One of the most common reasons for SMB sales performance not meeting its full potential is an outdated or ill-fitting platform primarily designed for the middle or large market sales force.

Massini Group has helped engineer best practices SMB sales workflows in most of the leading CRM and SFA platforms. If you must utilize the corporate platform of record, at least project best practices SMB sales requirements and specifications to your implementation team.

This process is often used in conjunction with rapid prototyping and proving best practices SMB sales workflows using the Empirical SellingSM sales acceleration platform.

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IF YOUR LEADS DATA IS HOLDING YOU BACK, Empirical SellingSM DATABASE MANAGEMENT CAN HELP

    Massini Group has the skills and experience needed to build a sales and marketing reference database from scratch, including :
  • data consolidation and normalization
  • data quality screening and augmentation
  • data sourcing and matching
  • predictive analytics including projected spend and propensity to buy modeling
  • sales operations codification
  • targeting, nurturing and recycle strategy

If you already have a leads environment set up, Massini Group sales acceleration professionals can help you assure you are getting the kind of support you need.

Massini Group operates an SSAE-16 Type II compliant and audited data security environment.

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EXTRACT THE MAXIMUM VALUE ADD FROM YOUR OUTSOURCED TELESALES VENDORS WITH Empirical SellingSM OUTSOURCING CONSULTING SERVICES

Massini Group’s sales acceleration professionals have evaluated or managed the efforts of over 60 outsourced telesales providers worldwide. In fact, our executives have run some of those companies.

We understand their structure, costs, pricing, and operations as well as their strengths and weaknesses. We can help you build a successful RFP to chose the best first vendor, set up a champion-challenger environment, structure a multi-vendor environment, assess alternative compensation schemes or benchmark your current vendor against industry best practice performance.