Massini Group helps you make the most out of your data and sales teams
What is your data saying about your organization? When it comes to telemarketing, there are several significant factors that must be taken into consideration. Massini’s years of experience monitoring, and listening to sales reps and improving efficiency within telemarketing departments has resulted in a high level of industry knowledge and best practices that can be applied to your team and their processes.
The foundation of good telemarketing campaigns:
- Database quality – is the database accurate and relevant?
- Activity – are you making the right number of calls?
- Reach rate – are you talking to the right people?
- Conversions – are calls driving the desired action?
- Costs, revenues, and ROI – are your campaigns profiting?
Not only will Massini answer these questions for you, but will also help make the most of your sales team and their skills. Sales is both an art and a science. There are many highly-skilled salespeople who truly make selling an art. However, if they’re not in the correct role, your organization is losing money.
Massini helps you:
- Identifies the skills your team possesses and ensure each individual is in the right seat, increasing efficiency within your organization
- Applies systematic rep scoring methodology and coaching allows managers to measure rep performance and make sound decisions about OTM personnel
- Shortens the learning curve for OTM reps by in-depth monitoring, crucial to keeping your programs profitable
- Trains your team on demonstrated strategies that will yield more conversations and ultimately sales
- Provides coaching on fundamental techniques to ensure your sales team is not only successful, but compliant
- Creates a more efficient sales-funnel by identifying the exact steps needed to complete a sale in the shortest amount of time, with the fewest touch points
- Determines the best appointment-setting by keeping criteria clean and clear in order to ensure efficiency
- Puts an infrastructure in place to ensure the right people are chasing the right leads, at the right time
- Collects data systematically to drive success in your future campaigns, providing you with insights needed to call leads at the right time
- Uses a synchronized, unified approach to ensure efficiency across multiple OTM teams
- Understands your internal organizational challenges and provide you with customized solutions
From a technical standpoint, Massini ensures your organization is DNC compliant in real-time for multiple vendors, centralize and encrypt data in one central hub and assign the data to agents based on business rules. Let Massini Group help you get the most out of your organizational data and internal sales teams.