Campaign Management

With 20+ years of research and evaluation of nearly every available attribute, Massini Group has proven that the best predictor of future success is historical interactions. By combining targeting data with the historical data we help you collect, you are provided contact strategies that are proven to improve overall sales effectiveness. Tie all of your efforts together (email, web, direct) and get leads to salespeople using a just-in-time model so that your organization is most effective with marketing and sales efforts.

Our campaign management services allow you to:

• Prioritize business to the channels with lowest cost of acquisition
• Test ongoing programs and make optimizations
• Raise brand or product awareness without being intrusive
• Adjust ongoing campaigns for improvement
• Test targets using different marketing mediums
• Use triggers to understand best timing and channel for conversion
• Keep an accurate accounting off all touches (i.e. outbound telemarketing, email, door-to-door)
• Minimize brand damage by paying attention to non buying queues given by targets
• Pass warm leads from channel to channel in time to close (e.g., if someone opens an email but doesn’t convert, the lead can be passed to an outbound salesperson to close)
• Manage and track adherence to legal and regulatory calling suppressions

Understand your customer’s journey, from the first touch point to closing the deal. Massini helps distill your customer data and provide you with insights so you can be more effective in selling; spending time on the channels and campaigns that are proven to convert. Managing your campaigns requires structure, tools and oversite. Massini Group provides these tools and services.