The Channel Integration Services offered at Massini Group allows for data from multiple sales channels to be brought together in a structured manner to a centralized location and be utilized to optimize performance, minimize cost of acquisition and allow just in time sales strategies that are triggered by buyers queues.

With a multitude of sources being fed into your data universe on a daily basis, Massini Group’s data experts consolidate, organize and analyze your data against business rules so you can be most efficient in your sales and marketing efforts.

Massini Group understands the challenges of tying together the different channels to provide a coordinated customer experience. This is why the Channel Integration Services Hub exists – to accept and make sense of inputs from multiple sources including, but not limited to:

• Direct Sales (outbound telemarketing, door-to-door)
• Direct Marketing (email, direct mail, automated marketing platforms)
• Internal Sales (CRM, internal team activity)
• Inbound Activity (website, referrals) data.

Massini’s Channel Integration services make it possible to have trigger-based events, such as a prospect visiting a website and then getting a follow up call from a third-party vendor, all managed and defined through the tools and services offered.