Real Time Delivery to Sales Channels
Measuring click through rates and conversion rates is vitally important to quantifying the success of your digital efforts. But what about those that click through, but do not convert? Are you able to capture any information about them individually? Collectively? Massini Group has experience in building API’s that can move leads from digital campaigns into outbound telemarketing or field sales campaigns.
Maximize Sales – Companies that have expressed some form of warm interest convert between 10 and 40 times the conversion rate of regular cold prospects. This is the type of lead qualification that sales teams dream about.
Manage COA – Managing where to place the efforts of your best sales resources is critically important to success. The account profiles that are built using data including the digital marketing response and campaign information, ensure that the most lucrative and time sensitive accounts are placed in front of the correct sales resources. Dispatching field sales to the right location at the right time can have a large impact on cost in $ and time.