A Fortune 100 commercial bank worked with Massini Group to increase sales per lead by 200% and to increase sales per agent per day by 83%.

Background

A Fortune 100 commercial bank uses an internal telesales team to sell business lines of credit to a select set of pre-qualified small businesses.

At the point in time when Massini Group engaged with this client, the core operating strategy of the team involved using a predictive dialer to manage the outbound queue management process. The task was supplying a managed sales acceleration solution to the team in order to predictably balance sales lead yield with sales efficiency.