A Fortune 100 computing manufacturer uses Massini Group’s managed sales acceleration solutions to increase overall sales by 44% relative to goal.

Background

A Fortune 100 direct sales computer manufacturer uses a complex multi-channel sales process to drive sales into the public sector, namely K12 education, higher education, state and local government and federal civilian and federal defense segments. At the point in time when Massini Group engaged with this client it had just missed its quarterly sales target by 9% and was facing a increased target in the subsequent quarter. Massini Group was tasked with providing Empirical SellingSM managed sales acceleration solutions to make up the revenue shortfall and predictably drive sales growth and efficiency.