Fortune 100 financial services company uses Empirical SellingSM managed sales acceleration solutions to increase sales by 79% while reducing cost per sale by 42%.

Background

A Fortune 100 financial services company uses telesales to sell charge cards and related services to small and medium businesses. At the point in time when Massini Group engaged with this client, the sales results had not improved in over a year and a half. In fact, sales results fluctuated wildly from week to week and month to month, making any form of strategic planning for the business extremely difficult. Massini Group was tasked with providing our managed sales acceleration services to the team with the primary objective of predictably driving sales growth and efficiency.