Graduating from Shippensburg University with a degree in Communications Robert Freas started his career focused on the creative aspects of broadcasting, production, and advertising.  Early on, while working on advertising campaigns for an NBC affiliate, Robert realized that measuring results of various advertising efforts, whether through traffic or sales, was often overlooked if not ignored entirely.  It was quite possible for a client to be completely satisfied with the delivered creative product whether or not the product positively impacted their business. ROI was not part of the equation. This reality pushed Robert to focus his career towards capturing data and measuring results.

By a stroke of luck and a move across the country Robert learned about Massini Group and instantly knew he needed to join the company.  Here was a place where Robert could dedicate himself to helping clients measure every aspect of their sales and marketing efforts. What could be better?

Over the course of 10+ years with Massini Group Robert has flourish in his new career, starting as a junior Campaign Specialist and developing into a Senior Project Manager. During his tenure with Massini Group Robert has contributed to demonstrable improvements in client outcomes across varied disciplines, channels, countries, and industries for B2B brands such as AmEx, FedEx, YP, Verizon, and Frontier.

Robert is most proud of his achievements as a project manager on major system integrations for his clients.