Because Massini Group helps you maintain all data and reporting attributes in one place it becomes possible to produce timely, customizable reports that address uncommon or specific business use cases. Example of this may be regional reports that target performance or response to a localized campaign or competitor movement.
This style of reporting allows you to quickly respond to market forces. This type of reporting, when not run from regularly maintained centralized databases becomes slow and reaction times often miss opportunity to seize market or avoid damage.
Massini Group is a team of skilled developers and data scientists that are responsive to meeting your needs and are not bound by subscription levels or limitations of canned reporting suites.
Massini Group strives to track all channel activity against leads in a central database to help clients better understand buying triggers, lead timing and how-to best control cost of acquisition while maximizing overall sales.