Business Process Outsourcing

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Overview

Massini Group takes pride in being nimble and solution based. We’ve partnered with IT and development teams within some of the largest companies in the world and bring a wealth of experience and knowledge, specifically around process-based sales operations.

Massini Group will evaluate and work with your existing business processes to identify inefficiencies and work with you to build solutions for known blind spots. Experience with big data, paired with an ambitious development team and extensive experience in the B2B space, makes us an ideal solution provider for your company’s unique requirements and applications.

Solution Based Development

Massini Group specializes in building methodical and measurable environments which allow performance, over time, to be optimized. This has led us to build standalone solutions, bridges and inputs to existing tools and infrastructure to address a business’s specific needs.

This process begins with the identification of potential opportunity loss. In order to develop the appropriate solution, Massini Group will quantify the scope of the opportunity loss and direct efforts towards the largest opportunities first.

Sales Channel Optimization

We design solutions with executive and managerial level reporting at the forefront to ensure there is no opportunity left unactioned.

As leads, referrals, or appointments are generated, you need someone in your organization, with the proper skillset to receive and advance the business.

Massini Group commonly finds industry leading organizations have leaks in their sales channels that account for significant opportunity cost. Often the identification of small subsets of warm leads is lost amongst the noise and volume of large data sets. Massini Group ensures that your attention is focused in the appropriate places based on opportunity.

This type of accounting and optimization is usually one of the largest drivers of initial performance growth. Massini Group has seen up to 55% growth in sales, even in mature channels, as a result of this type of discovery and automation.

Sales Accounting and Auditability

Many sales organizations are focused on getting the sale in the door, but neglect the post-sale process. This results in organizations not being able to realize significant portions of their revenue. Massini Group works with you to ensure that sales channels are streamlined and orders are tracked from initial lead source to installation.

Leveraging the construction and regular maintenance of a centralized database structure or Master Target Site List (MTSL) allows, not only data around these orders to be tracked, but for real-time executive visibility to status and progress.

Through leveraging the correct tools already in the marketplace, appropriately fitting them to your sales environment, and understanding the desired checkpoints in your process, Massini Group helps to bring clarity and uniformity to your environment. Every interaction with your targets should be driving increased institutional knowledge. Massini Group ensures that you are capturing and interpreting this data.

Order Fulfillment

Creating systems that are tied to the individual contributors in your organization (installers, tech support, shipping, billing. etc.) is essential to ensuring that your operations are above industry standards.

Massini Group has experience with integration and building custom platforms that are specific to our client’s needs. A key component or differentiating attribute of a fulfillment system designed through Massini Group is that it will be tied to lead data housed in your centralized database or MTSL. This allows reporting to capture activities on a particular account from lead to fulfillment.

Data Feed and External Channel Integration

Your most valuable marketing data is that which you collect from your internal channels and external partners. Are you capturing all of this data in a structured and succinct manner? Much of the data you need already exists within your organization and with the various partners and you utilize. Massini Group will help you bring this data together, in an automated manner, to allow your team to paint a comprehensive picture of your channel. Structure recommendations as well as deliberate development will bring a vision of comprehensive visibility to life.

A pay for performance partner compensation model makes it essential to have a comprehensive data view. Identification of productivity drivers in these data sets will allow your organization to build healthy incentive plans for your P4P partners. Correct guidance will help the partners be more efficient and knowledgeable as they sell, which reflects well on your company and increases sales.

Lead Queuing

Massini Group will help your leads flow to the correct sales people in the desired order based upon objective. Programs can be established to drive consistent results and even production throughout the month, while simultaneously moving time sensitive leads to the top of the queue. Massini Group will help your productivity reach and stay at high levels.

Centralized Reporting Consolidation

Leveraging different systems, teams, and providers can be overwhelming. Massini Group has worked with off the shelf products like SFDC, Five9, and Google Analytics, as well as home grown solutions to centralize reporting and ensure that your team is looking ahead and optimizing performance over time.

Massini Group can take multiple feeds and combine them into one centralized web-based reporting structure that eliminates the need for multiple access points. Having all of the gauges on one dashboard allows you to focus on driving the car.

Sales Rep Enablement

We will help get the correct materials into the hands of your reps at the correct time. Whether it be making them aware of the most recent advertising, mailers, videos, or emails that a prospect may have received, we can work with your team to ensure that your sales reps are able to see historic interaction from multiple channels. They should see offers, training materials, and the activity you deem appropriate in one place.