Building and maintaining the Marketing Reference Databases is at the heart of what Massini Group does. Through prospect and customer data, complimentary Dun & Bradstreet attribute data, USPS data and historical interactions, you can get a clear view of your organization’s universe. With the help of Massini Group, the Marketing Reference Database can become your repository for all transactional and functional business data.

The Marketing Reference Database allows for the collection, analysis and housing of your business data to strategically drive future campaigns.

Massini Group can help drive business decisions from understanding your data universe:

• Consolidate your data and remove data redundancy – everything from your direct and inside sales team efforts to your inbound activity
• Prioritize segments effectively – make sure your team is prioritizing their time wisely by making strategic data-backed decisions
• Use predictive analytics to get a bird’s eye view of a deal’s propensity-to-close and improve the sales pipeline
• Accurately project the value of the universe for your business
• Reduce brand damage and ensure better compliance