Largest local advertising company in the US uses Massini Group’s managed sales acceleration solutions to increase renewal sales per agent per day by 212%

Background

The largest local advertising company in the United States uses a very large internal telesales team to sell print directory and online directory services to small businesses within an expansive national footprint. At the point in time when Massini Group engaged with this client, each location, sales team and agent operated independently in an effort to meet sales goals. The task was to supply a holistic managed sales acceleration solution to the team in order to predictably drive sales efficiency and results.